Influencer Marketing

For Aperçu Eyewear, I developed a new way for the brand to receive content, broaden their reach, promote sales and launches, boost revenue, and more— I called it the ‘Muse’ program. One of the biggest values of the brand is inclusivity, so this program further supported the messaging that Aperçu’s sunglasses fit in everyone’s wardrobe, no matter their personal style or face shape.

Within a year, I created three branches of the Muse program; a gifting program, a paid affiliate program, and a program that generated specific content to use for the website. Overall, this provided the brand with 415 sponsored posts, 600+ pieces of photo and video content, and allowed us to work with 135 creators (a mix of both micro and macro influencers). After 8 months of organically growing the program from the ground up, I was able to convince the brand to upgrade to the no.1 affiliate platform, GRIN, to continue scaling the initiative and tracking revenue attributed.