Marketing Campaigns
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Partner Collab
Problem: Launching a new collection brings the risk of the product not performing as well as projected.
Solution: Ran a conversion campaign with paid ads, website popups, emails, and a social media push.
Results: This became the brand’s best performing launch to date. In two weeks, our ads reached 200K people, popup orders increased by 74%, email campaign saw a revenue spike of 2400%, and the social push increased our reach by 50K.
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Collection Launch
Problem: Introducing a new product with a younger target demographic.
Solution: Ran an organic brand awareness and conversion campaign on Instagram and TikTok that focused on trending content.
Results: Increased the brand's Instagram engagement by 109%, TikTok engagement by 8%, and gained 15K direct link clicks to the product page.
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Quizzes
Problem: The brand wanted to increase the chances of a conversion with potential customers visiting the website.
Solution: Ran a consideration campaign with an evergreen shopping guide quiz to direct the audience to certain products based on their personal style.
Results: Averaged over 100 conversions and 13K unique views within a year.
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Giveaways
Problem: Wanting to increase engagement before a sale season.
Solution: Built brand awareness by running a giveaway promotion with another brand, backed by paid ads.
Results: Within 10 days, we grew the email list with 2K new subscribers and increased our Instagram follower count by 185%.
Creative Campaigns
Fresh for the Summer
In order to keep Aperçu’s audience engaged, I focused on creating trending content that featured a wide range of products. Overall, the Aperçu Market campaign received a 5.1% Instagram engagement rate and a 54% open rate for the email series.
Some top performing content for Aperçu were product flat lay images, so I created a ‘What’s in My Bag?’ email and social media campaign to promote a slow-selling collection. After running the campaign, we had a 53% increase in product sales and hit an overall reach of 21K and 24K impressions on Instagram.
What’s in My Bag?
To tap into the astrology trend with our audience, I created multiple email and social media campaigns that recommended a product to each star sign. Seeing a healthy engagement rate with this campaign (2.9%), I segmented a monthly email to each zodiac sign, giving them a unique $25 off discount code to shop with during their birth month, helping us consistently boost monthly sales.
