Social Media Management

Aperçu Eyewear

Within 1 year of managing Instagram for Aperçu Eyewear, I was able to result a 23.1% increase in follower count and reach of 1.9M, enabling the brand to boost revenue by 58% off of organic social posts alone.

Since joining the team in March 2023, I created and managed all of the in-house content used for organic and paid social media. The top performing organic content for the brand were product close-ups— specifically with an array of product styles and colors.

There's power in the peridot 💚 Emna's amber green 'Charme' increases positivity by harmonizing body and mind. Don't forget to stack a couple stones on your frames for an extra boost. 😉✨

Engagement Rate: 4.96%

Impressions: 10.6K

Reach: 8.6K

Highlights

Pinterest:

Within a year of managing Pinterest, the brand hit 2M impressions, 65K engagements, and 2.5K outbound clicks to the website; boosting revenue by 621%.

TikTok:

I started the brand’s TikTok account from the ground up, hitting 80K video views, reaching an audience of 60K, and receiving 2K profile views. The brand grew its following base by 626%.

Facebook:

Posting content and running paid ads on Facebook allowed the brand to reach 750K accounts and 9K content interactions, bringing 65K link clicks to shop.

YouTube:

In the span of 9 months, posting in-house content regularly on YouTube Shorts gave the brand over 50K video views overall, leading to a 8% click through rate.